You Need To Use Keyword Research To Create a Compelling Health & Safety Course Title That Gets Found By Workers
The day has arrived… you have finally created a new bespoke online course on fire safety for fire extinguisher engineers.
However, there is a problem.
The course is complete but fire extinguisher engineers are yet to know about it.
Let’s be clear about something...
Just because you have built this brand new and shiny course that you are proud of and sure that it will outdo your competitors, does not mean that engineers will somehow just magically find and enrol on your new course.
There is no “build it and they will come" situation here.
Imagine for a moment that there has been a recent change in fire safety legislation which means that fire extinguisher engineers must be re-trained by the end of the year.
They are actively searching courses on Google about “fire safety” .
In this article, you will learn what it takes to ensure that your courses are positioned exactly where searchers can find them using keyword research.
So why is not using keyword research a problem?
Because search terms (aka keywords) are the lifeblood of search engines such as Google
Quote: “Google now processes over 40,000 search queries every second on average (visualise them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide”
In other words, those fire extinguisher engineers are much more likely to begin a search using the keyword "fire safety course in kent", for example, on Google.
Your course is unlikely to appear in the Google results for a course topic being searched if it’s title does not have the correct and relevant keyword.
Without keyword research, this is a big problem as not showing up in the Google results means missing out on interested visitors to your course pages.
Fill in the form below to sign up for a quick and simple action plan that shows steps to using keywords to attract more visitors to your course website:
USE KEYWORDS TO CREATE A PERFECT COURSE TITLE
Get started with finding the keywords that will get your courses noticed above your competitors
But do I really need Keyword Research..isn’t it easier to just buy traffic to my course website?
Buying traffic through a paid adverts service, such as Facebook ads or Google adwords, is considered a quick and short term solution compared to using a more organic method (e.g SEO).
Keyword research, however, is still a necessity for paid adverts to understand the intent of a searcher.
For example, if you used Google adwords to advertise a “food hygiene in schools” online course, you would still need to capture searchers who typed a search term relating to that topic, e.g “distance learning food hygiene” for that advert to show up.
Relevance and intent of a keyword is vital when dealing with paid adverts or finding prospects organically.
Using the food hygiene topic example, a learner searching for a course on food hygiene would not expect to see an advert about dog training courses!!
Where health & safety course provider businesses can go wrong
By not doing enough of and the right type of keyword research to help their courses to be found!
It doesn't take a genius to spend a little time researching the right keywords for your course titles.
Some training and course providers make incorrect assumptions, e.g. people always search for the exact course title.
In most cases, searchers are looking for an answer to a problem not an exact name or title.
For example, if the owner of a vegan restaurant is looking for a food hygiene course for staff, he or she may search using the keyword in Google:
“how do I learn hygiene in a vegan kitchen” rather than “food hygiene course”.
As a training course provider looking for customers such as the vegan restaurant owner, it will be a lot harder to be found if you just optimise your course page content using the keyword “food hygiene course”.
Relevance and specificity is the key here and you don't want to miss out on what could be very valuable and profitable web traffic from Google.
By doing a little bit more relevant keyword research, your chances of getting that traffic increases immeasurably.
Show how do you get started with keyword research?
It's very important that you take some time to find the best and relevant keywords for your courses.
The little time and efforts that you invest in research will give you a fantastic return in no time:
- Only pick keywords that relate to your course topic
- Get to understand the intention of the searcher e.g. via a persona
- Use a research tool to create a list e.g. Google’s Keyword Planner (which is FREE!)
So there we go!
The truth about keyword research is to pick keywords that are relevant to your course topic.
Make sure that once you have a list, focus on the relevant keywords most likely to be typed into search engines such as Google.
Put yourself in the shoes of a typical learner (or your target persona) searching for your course.
The chances of such a visitor converting to a course booking increases with good quality keyword research.
Not sure where to start?
If you're serious about starting to get more learners to your course pages, check out my keyword research checklist.
What if we could give you the action tasks needed to get more visitors to your course pages easier and faster?
Then fill out the form below to get your action plan today.
GRAB YOUR FREE KEYWORD ACTION PLAN NOW
Use And Get Interested Visitors To Your Course Pages