Think your Health & Safety Training Courses are meeting demands of a growing mobile workforce? Read this Post and Think Again
Quote: “The global mobile workforce is set to increase to 1.87 billion people or 42.5% of the global workforce in 2022.. Employees are moving toward smaller, more portable devices and tablets, wearables and ultrabooks are expected to be the primary work devices by 2020”
In this article you will learn how creating a high quality landing page can grab the attention of a growing mobile workforce searching for the kind of health & safety elearning courses offered by your business
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Use this FREE anatomy of a high quality landing page to attract workers to your online courses
CREATE A PERFECT LANDING PAGE
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So why is not having a compelling landing page a problem?
The problem is that you are up against 1000's of other businesses doing all they can to attract prospects to their course websites.
High quality landing pages are currently the number one destination of web traffic and without them, you could be losing out on new business.
Website visitors are increasingly mobile workers whether they be individuals, micro businesses, small and medium sized enterprises (SMEs) or employed by large organisations.
Here's the truth:- without landing pages optimised for mobile devices, you can no longer guarantee more sales for online courses.
So what is a mobile optimised landing page and why should I be interested
Before I go onto the what, first feast your eyes on the below interesting quote which explains why you should be interested
Quote: “67% of people now use mobile devices to access learning”
Mobile devices are not just smartphones with 'tiny' screens. They now range from smartphones to tablets to phablets, with so many features that make it possible to comfortably learn new skills while on the move
People will also extensively use these devices to find and learn about who and what can help achieve their learning and development goals.
As wireless networks become more pervasive and the number of people owning mobile devices continues to increase, that percentage is expected to quickly increase over the next few years.
In this internet age where people are more informed about their options and where there is more competition, you need to ensure that you are ready and at the front of the queue to connect your health & safety courses to interested prospects.
That connection is initiated by becoming known using a relevant and powerful landing page.
So what is a landing page?
It is a page on a website that a visitor "lands" on from another source, e.g a google results page or a link in a facebook post.
Its main goal is to get visitors to respond to a call to action, e.g. sign up for an ebook or buy a product.
There are millions out there, of varying quality.
By using a highly relevant, compelling and interesting landing page, it immediately puts you in the 'driving seat' and ahead of all the other lower quality pages that do nothing to help a prospect.
Ultimately, it is an opportunity to get to know who you are, how you can help and boost your chances of getting more enrolments.
A landing page with poor and uninteresting content could mean immediate exit from your page and loss of potential course sales.
Below are examples of some of the things that need to be considered when implementing a landing page :
- Your landing page needs to always be up and ready to receive mobile traffic from anywhere at anytime (24 hours per day, 7 days a week)
- When a prospect arrives on your landing page, it must load quickly (within seconds) and be readable on their device
- The landing page must offer something of value (called a 'lead magnet') which is easily downloadable. If it helps them, they will happily exchange it for an email address so that you can continue engaging, helping and adding value
- Once a prospect comes to trust you and see you as an authority, they are much more likely and in a better position to book a place on your course
So there we go! The truth about meeting the growing demand for courses by a mobile workforce is to have a landing page that attracts their attention, provides engaging content and, most of all, helps meet a desire or a challenge while on the move.
The best part about this is that creating a landing page doesn't have to be complicated.
If you've got a compelling landing page that gives value , you can get people interested in your courses very quickly.
Just keep in mind that you need to commit.
If you're not really ready to implement a ground breaking landing page for a mobile worker, then you're not going to get the increase in course sales that you really want.
Want a quick and easy way to get started with helping a mobile workforce to find your courses?
An anatomy of a perfect landing page is the opportunity for you to start an engaging and valuable relationship with those prospects interested in your courses.
If your serious about growing your business, fill in the form below to get yours today:
GRAB THE INTEREST OF MOBILE WORKERS NOW
Use this FREE anatomy of a quality landing page to attract workers to your courses