An action plan that allows training professionals to generate more interest in their courses on autopilot
Long and busy hours can make it very challenging for learners to know when you have a new course or service on offer.
As a training provider, you may not have enough time in a busy schedule to help these learners to easily know and find your courses.
As more millennials with higher online expectations enter the workforce, you could be missing out on an excellent opportunity to showcase how useful your courses are in meeting their professional development needs.
The use of emails and marketing automation are considered to be the best option when it comes to reaching out to and attracting people to your courses.
The number of active email accounts is forecasted to rise to 5.6 billion by 2019 (Statitsa, 2018)
79% of top-performing companies have been using marketing automation for three or more years (Venture Harbour, 2017)
When it comes to promoting your courses, the use of emails is the most effective and valuable way of getting them in front of people interested in taking a course.
Knowing that people keen to know your course topics and have given you permission to communicate using email with them, gives you great power and control over promoting your business that other marketing channels simply cannot give you.
In this article, I’m going to cover how just a few basic steps a simple can set you on the road to generating new course enquiries and bookings.
My goal is to provide you with the steps and tools you need to automate your email campaigns, to attract more interest and free up more of your time to what really matters to you:
Your Basic Action Plan
Step 1: Create an ESP (Email Service Provider) account
In order to automate your email campaigns, you need an ESP. Most ESPs allow you to do a range of other useful things such as design a branded email template and build email lists.
There are range of ESPs to choose from, e.g. Active Campaign and Mailchimp.
Step 2: Create an Email List
Once you have your ESP account, your next step is to create a new Email list.
Whatever the ESP, it’s fairly straightforward to transfer your customers from an existing Customer Relationship Management system (CRM) or build from scratch with new subscribers.
At a minimum, your email list should include contact information such as name and email address.
Some ESPs also allow you to segment customers by interest allowing you to send relevant emails to the right people, e.g. you can ‘tag’ people who have an interest in first aid training.
The more relevant, the better the chance of acting on one of your course offers.
Step 3: Create your own Email Template design
A successful Email campaign needs professional and goal orientated emails that are pleasing on the eye.
A high quality Email template design can be built within minutes and have you sending emails in minimal time.
You can insert your branding into existing templates or build custom templates of your own.
Step 4: Create emails that result in your target audience taking action
A professional and engaging template helps to structure emails that your learners are more likely to open and act on, e.g include an eye catching call to action button to book a new course.
Step 5: Create automations that help engage your learners
These days, successful businesses are using marketing automations to send the right email campaign to the right learners at the right time.
Companies that automate see a 10% or more bump in revenue in 6-9 months time. (Strategic IC, 2017)
You can use an ESP to set up any number of automations to help build rapport with learners and connect them to your courses.
Step 6: Report on progress..an opportunity to do better
A big benefit of automation of emails is how measurable it is.
For every email you send, you can see how many people have opened it , how many have taken action by clicking through to, for example, to one of your most popular courses.
This is valuable information that not only helps you to make changes for even better results, but is shows you the value-add of emails and marketing automation
So there you are - a simple but effective approach to using emails and marketing automation that can help your business grow.
In the UK, every one pound spent on email marketing has an ROI of 38 pound (DMA Report, 2015)
If you are serious about generating new course enquiries and bookings with the added advantage of releasing more of your time, download your takeaway, one page action plan today (no sign up needed).
Interested in putting that plan into action so that your business can reap the benefits of automation?
Contact me today (details below) for a FREE 30 minute chat and we can start the ball rolling towards your success