If You Are Serious About Effective Engagement, You Need To Know These Must-have Content Ideas For An Email Newsletter
This isn't your regular blog article about how to send out formulaic newsletters with content not related to the needs of your leads and customers.
I’m interested in ensuring that your training business sends content that helps people to achieve a result or desire.
Incidentally, there is no harm in the content also giving your business and services a "shout out".
Sending out relevant and useful content in your email newsletter helps visitors to your website to not only know that you are an authority in training provision, but also sends out a strong message that you can be trusted to deliver a quality service when required.
You can’t just publish a newsletter stating how great you are.
Visitors will want to know “what's in it for them?” and, in a competitive training provision market, it will not take long for them to click off and search for that answer elsewhere.
You only have a few seconds to grab their attention and a valuable and highly engaging email newsletter can be the ideal approach.
“Your message is 5x more likely to be seen through email than Facebook”
- Email newsletters are a win-win
- Email newsletters are simple and quick to create - NO complex or expensive tools are required to create one
- A well managed newsletter campaign, with great content, stops your visitors from forgetting who you are
- Email newsletter campaigns can be excellent vehicles to more course leads and sales
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Email newsletters are a win-win
Many think the benefits of email newsletters weigh heavily in favour of a business.
This does not necessarily have to be the case.
In fact, interested visitors will reap the benefits of subscribing through value-add content such as special offers (who doesn’t like special offers??!!).
Special Offers are just one of the ways of keeping people interested and engaged in your business.
Email newsletters are simple and quick to create
It is possible to create a basic email newsletter within a few hours.
There are lots of email service providers out there, all vying to help you to make this to happen.
Some offer basic free or low cost plans (depending on email list size).
One top tip is to read the “getting started” guides and start with a simple newsletter template.
Test by sending to a few subscribers on your email list and check the results.
Are subscribers responding/engaging positively in return?
All being well, you can up the ante as your email list grows and start looking at useful extras, e.g. branded templates.
You need a managed campaign with good content
This is a no-brainer!
Poor quality or irrelevant content means subscribers will unsubscribe in droves and, even worst, lose interest or stop booking places on your courses.
My 25 must-have content ideas guide helps you to pick the right type of information that keeps your subscribers engaged.
Email newsletter campaigns can be excellent vehicles for leads and sales
As a training business, one of your goals is probably to get more bookings on your courses.
Ultimately, success means more interests (leads) in your course pages converting to actual bookings.
An email newsletter campaign is one of many email marketing vehicles that can help you to achieve that success.
You also give the best possible value through content useful to visitor, which can only serve to help increase your conversion rates.
With such a small outlay to create and manage an email newsletter, the return on investment (ROI) for your business can be very high indeed.
Where you can go wrong..
So you have created a newsletter which is downloadable from your website.
Leads and sales should now start flooding in with no effort from you, right? Wrong!
The number one mistake that businesses make with their newsletters is assuming that they don't need new content to keep subscribers engaged and interested.
I have seen some websites with their current newsletter dated as 2 years ago!
For a web visitors, the presumption could be that your courses and other training service are also 2 years out of date which could be bad for your business
So the solution is..
Simply put, the solution is to create and manage an email newsletter campaign, on a regular basis, which delivers quality, relevant and valuable content to your subscribers.
This will keep your subscribers engaged and interested to know more about your services.
They will know that you are an authority in the training services you offer.
They will also have the confidence and trust to buy your services.
So there you go!
The truth is that you do need to be serious about managing a email newsletter campaign in order to achieve valuable and profitable engagement with your prospects and customers.
Also, there are two types of website visitors who can benefit from your email newsletter campaigns:-
- new people who have never heard of you before and,
- loyal customers.
As mentioned before, Email Newsletters are a win-win.
Also, the best part about this is that Email Newsletters can be easy and quick to set up.
Just keep in mind that you need to send good quality content regularly to maintain a productive and profitable engagement.
Not sure where to start?
A quick and easy 25 must have content ideas for an email newsletter guide is a good place.
You can also find a few useful campaign tools from this article.
Fill out the form below to get your email newsletter guide today.